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# IWI builds a Japanese retail campaign around an 18-pencil FUSION display
- URL: https://news.knockology.com/iwi-fusion-japan/
- Published: 2026-09-23T17:00:00.000Z
- Updated: 2026-09-28T18:38:41.000Z
- Description: A Taiwanese pencil, a Japanese retail campaign and the value of letting someone try it.
- Author: Thomas
- Tags: Products, Industry, IWI, Retail, Mechanical pencils, Japan, #Import 2026-09-28 19:31

[IWI](https://www.iwi.com.tw/?ref=news.knockology.com)’s Japanese distributor is pitching [FUSION](https://prtimes.jp/main/html/rd/p/000000064.000109135.html?ref=news.knockology.com) mechanical pencils to students spending New Year gift money—and giving shops a specific plan for selling them. Inter-act’s [September 23 announcement](https://prtimes.jp/main/html/rd/p/000000064.000109135.html?ref=news.knockology.com) centers on an **18-pencil opening assortment**, a display fixture and a sample customers can try.

The Japanese suggested retail price is **¥4,400 including tax**. Shops ordering the specified package take three pencils in each of six variants, with delivery scheduled by early November for the Christmas, New Year and new-school-term selling periods.

## Six finishes, one counter display

The assortment covers colored wood and carbon fiber, each paired with either brass or black hardware, [plus](https://www.plus.co.jp/?ref=news.knockology.com) two lacquer-art designs. It gives the shop six visibly different versions of FUSION at a common price.

Inter-act says eligible shops can arrange a dedicated fixture measuring **225 mm wide × 120 mm deep × 300 mm high**. The support package also includes a FUSION booklet and one trial pencil per shop.

![A lacquer-art finish in the FUSION campaign. Product photograph: IWI / Inter-act.](https://news.knockology.com/content/images/2026/09/iwi-finishes.jpg)

A lacquer-art finish in the FUSION campaign. Product photograph: IWI / Inter-act. [Original source](https://prtimes.jp/main/html/rd/p/000000064.000109135.html?ref=news.knockology.com)

The sample is a useful part of the retail offer: it gives customers a way to handle the pencil before choosing a finish. The 18-unit arrangement is a wholesale campaign condition, rather than a consumer bundle or discount.

This is an expansion of the selling effort around an existing product. FUSION was already discussed on [Knockology in February 2024](https://forum.knockology.com/t/the-iwi-fusion-ever-heard-of-it/1638?ref=news.knockology.com). The new development is the coordinated Japanese retail package and its student-focused seasonal pitch; the announcement does not establish a first-ever Japanese launch.