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Kinokuniya plans a Rice Village store, bringing its Houston expansion inside the Loop

A planned second Houston-area location brings a Japanese books-and-stationery retailer closer to central-city shoppers. Its pencil assortment is still to be confirmed.

Exterior of Kinokuniya’s existing Katy store, shown as context for its planned Rice Village expansion
Kinokuniya’s existing Katy store—not the planned Rice Village location. Photo: courtesy of NewQuest, via CultureMap/AOL.

Kinokuniya is planning a second Houston-area bookstore, this time in Rice Village. The Japanese retailer has secured the former Village Fitness space at 2369 Rice Boulevard, bringing its mix of books, stationery and imported goods inside the Loop.

Eric Sandler’s June 22 report for CultureMap, syndicated by AOL, puts the space at almost 5,600 square feet and gives fall 2026 as the planned opening window. It follows the chain’s arrival in Katy in 2019.

A bookstore expansion with a pencil connection

For mechanical-pencil readers, the interesting shelves are not necessarily the ones holding books. Kinokuniya’s US stationery business has featured Mitsubishi Pencil’s Kuru Toga KS and Pentel’s Orenz and replacement lead in its own product selections. Mechanical pencils are an established part of the retailer’s offering.

That gives the Rice Village expansion a reason to be on our radar. Another physical destination could make Japanese writing instruments easier to discover for shoppers in central Houston. Picking up a pencil, seeing its proportions and comparing what is on the shelf is a different proposition from choosing one from an online photograph.

The qualification is the assortment: the opening report does not name the mechanical-pencil brands or models planned for Rice Village. The chain’s existing selection is useful context, not a stock list for the new shop.

A second Houston-area address

NewQuest executive Heather Nguyen told CultureMap that the team had sought a Rice Village location for a long time and secured this space before it reached the market. The address gives Kinokuniya another Houston-area destination alongside Katy, in a neighborhood near Rice University.

For local pencil shoppers, that is the prospect worth watching: another place to browse, with the potential to put Japanese stationery into an ordinary shopping trip. The next useful details will be the opening date and what actually goes into the pencil display.


October 2, 2026 update: The fall opening window above reflects the June reporting. Secret Houston now reports that construction may finish in early 2027, with opening afterward. We have not independently confirmed that revised schedule with Kinokuniya. A firm opening date and the Rice Village pencil assortment remain unconfirmed.