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# M&G reopens a 3,500 m² Shenyang flagship with Jiumu
- URL: https://news.knockology.com/mg-shenyang-flagship-jiumu-refurbishment-2026/
- Published: 2026-09-28T16:09:49.000Z
- Updated: 2026-09-28T18:38:40.000Z
- Description: The company calls the refurbished Shenyang location its largest stationery store in China, combining pens and school supplies with Jiumu lifestyle retail.
- Author: Thomas
- Tags: Industry, Retail, M&G, China, #Import 2026-09-28 19:31

[M&G](https://www.mg-pen.com/?ref=news.knockology.com) has reopened its Shenyang flagship as a **3,500-square-metre** combination of stationery retail and Jiumu lifestyle goods. The refurbished store opened on **September 22, 2026**, at Longzhimeng Shopping Center in Shenyang’s Dadong district.

In its [September 24 announcement](https://www.mg-pen.com/corporatenews/info.aspx?itemid=1767&lcid=84&ref=news.knockology.com), M&G calls it the company’s largest stationery store in China. That is M&G’s description of its own network, rather than a claim to be China’s largest stationery shop of any brand.

## A long-running store gets a new format

The business traces its start to 1999, when M&G says its first northeastern China shop sold three pen products from a small storefront. It expanded over the following years. The 3,500 m² figure describes the current store, not an additional 3,500 m² created by this refurbishment.

![Shoppers browsing a writing-instrument display at the Shenyang store](https://news.knockology.com/content/images/2026/09/mg-shenyang-candidate-09.jpg)

Writing instruments are part of the refurbished store’s broader assortment. Opening photographs: M&G. Source: [M&G](https://www.mg-pen.com/corporatenews/info.aspx?itemid=1767&lcid=84&ref=news.knockology.com).

The new layout combines M&G stationery with Jiumu’s creative and lifestyle merchandise, serving school-shopping needs alongside purchases for adults and families. The company describes a browsing-led layout with changing displays as customers move through the shop.

## Bringing Jiumu into the flagship

![Jiumu sign above merchandise inside the Shenyang flagship](https://news.knockology.com/content/images/2026/09/mg-shenyang-candidate-26.jpg)

Jiumu branding and merchandise inside the flagship. Photo: M&G. Source: [M&G](https://www.mg-pen.com/corporatenews/info.aspx?itemid=1767&lcid=84&ref=news.knockology.com).

M&G puts Jiumu’s national network at nearly 900 stores and more than 20 million members. Those are brand-wide figures, not this store’s visitors or customers.

The commercial bet is easy to see: give a routine stationery trip more reasons to turn into a longer browse. The reopening shows how M&G wants that retail mix to work at flagship scale. It does not yet show how well it sells; the announcement provides no refurbishment cost or post-opening sales figures.